GO: Transformando la logística de Sullair Argentina

Un portal que convirtió procesos fragmentados en un ecosistema digital integrado, revolucionando la gestión de fletes y la relación con proveedores.

Roles

UX/UI Designer

Industria

Logística

Duración

1 año

Problem

The team identified that Sullair Argentina was facing significant challenges in their logistics management:

Fragmented processes across multiple disconnected systems
Informal communication between departments (phone, email, WhatsApp)
Difficulty tracking quotes and freight shipments
Scattered customer and supplier information
Inability to obtain centralized metrics and analytics

This fragmentation not only affected operational efficiency but also service quality and strategic decision-making.

Problem

The team identified that Sullair Argentina was facing significant challenges in their logistics management:

Fragmented processes across multiple disconnected systems
Informal communication between departments (phone, email, WhatsApp)
Difficulty tracking quotes and freight shipments
Scattered customer and supplier information
Inability to obtain centralized metrics and analytics

This fragmentation not only affected operational efficiency but also service quality and strategic decision-making.

Research

To thoroughly understand the issues, the team conducted:

Interviews with 15 stakeholders from different areas, including logistics, purchasing, IT, and management
Detailed mapping of existing processes
Analysis of the 5 different systems used in the workflow
Identification of specific pain points at each stage of the process
Assessment of internal and external user expectations

This phase revealed the complexity of the current ecosystem and allowed the identification of key improvement opportunities, especially in the long-distance freight process.

a black cellphone with a white letter on it

Thinking

Based on the findings, the team defined strategies to address the challenges:

Centralization of all logistics-related processes into a single platform
Design of a modular system that would allow gradual integration with existing systems
Initial focus on the MVP centered on the logistics module for long-distance freight
Definition of an information architecture that logically organized content
Establishment of design principles focused on efficiency and clarity

The most significant technical challenge identified was data synchronization between systems, creatively addressing integration limitations.

Thinking

Based on the findings, the team defined strategies to address the challenges:

Centralization of all logistics-related processes into a single platform
Design of a modular system that would allow gradual integration with existing systems
Initial focus on the MVP centered on the logistics module for long-distance freight
Definition of an information architecture that logically organized content
Establishment of design principles focused on efficiency and clarity

The most significant technical challenge identified was data synchronization between systems, creatively addressing integration limitations.

Design

The design process focused on transforming strategy into concrete solutions:

Development of wireframes and prototypes that simplified complex flows
Creation of a coherent design system with modular components
Design of a dashboard that converts operational data into actionable insights
Implementation of a step-by-step flow for the quotation process
Creation of visual systems for statuses, notifications, and alerts
Customization of the experience according to user role

Each design decision directly addressed specific needs identified in the previous phases, prioritizing usability and operational efficiency.

Design

The design process focused on transforming strategy into concrete solutions:

Development of wireframes and prototypes that simplified complex flows
Creation of a coherent design system with modular components
Design of a dashboard that converts operational data into actionable insights
Implementation of a step-by-step flow for the quotation process
Creation of visual systems for statuses, notifications, and alerts
Customization of the experience according to user role

Each design decision directly addressed specific needs identified in the previous phases, prioritizing usability and operational efficiency.

Impact

The platform implementation achieved significant transformations:

Unification of processes previously fragmented across 5 different systems
Reduction in quote processing times
Improved process transparency for all involved
Ability to make data-driven decisions thanks to the centralized dashboard
Solid foundation for future expansions to other modules and processes

While the project still faces technical challenges, especially in real-time data synchronization, it represents a significant advance in the digitization and optimization of Sullair Argentina's logistics processes.

Impact

The platform implementation achieved significant transformations:

Unification of processes previously fragmented across 5 different systems
Reduction in quote processing times
Improved process transparency for all involved
Ability to make data-driven decisions thanks to the centralized dashboard
Solid foundation for future expansions to other modules and processes

Other projects

Somos Inmobiliarios

Una plataforma que centralizó procesos dispersos de gestión inmobiliaria en un ecosistema digital cohesivo, optimizando la publicación de propiedades y la comunicación entre agentes y clientes.